The Japanese have enjoyed sake, a fermented rice beverage, for more than a century. The Imperial Court imbibed sake during special occasions, bringing it out for weddings and funerals, but that wasn't enough for many. These individuals began drinking sake more frequently, which led tourists to enjoy it when they visited abroad.

Today, sake production has expanded around the world. As a result, the beverage is popular in the United States, where Takara Sake USA Inc. is the number one brewer and store in the country.