Johnnie Walker has unveiled their 2022 Johnnie Walker Blue Label Lunar New Year Limited Edition Design, featuring art from Shanghai-based fashion designer Angel Chen.

The label for the Year of the Rabbit shows a “dynamic, modern interpretation” of 2023’s Zodiac animal, the rabbit, the company says. The rabbit signifies longevity in traditional Asian culture, and as an echo of the Johnnie Walker motto, Keep Walking, rabbits are shown hopping among mountains, the company adds.

Chen, who studied fashion in the Central Saint Martin College of Art (London), says, “There’s a defiant energy to my illustrations which bring to life the vibrant spirit of the rabbit as it leaps across the design, symbolizing how we need to keep moving forward, spreading goodness throughout the year to come.”