“Puncher's Chance® is inspired by two great American traditions: bourbon and fighting for what we believe in. It takes courage and perseverance to make it to the 12th Round of a fight. That's why it's called "the distance" round. Many 12-Year-Old straight bourbon whiskey finished in Cabernet Sauvignon cask, few succeed. Those few deserve Puncher's Chance® barrels-a bourbon crafted with heart, honor, and then aged to perfection. If you have a passion worth fighting for and can go The Distance, you've earned this bourbon”